Globe-Trotter | Making of a Suitcase
We are proud to release our latest film for Globe-Trotter, demonstrating exactly how a Globe-Trotter suitcase is handcrafted at the factory in Hertfordshire, England. The film wonderfully illustrates the craft and time that goes into making each and every Globe-Trotter suitcase, from the moulding of the leather corners to the riveting of the locks.Original Victorian machinery is used throughout the process, ensuring the cases are made in the same way they were when the company began back in 1897.
Major League Baseball
We were contacted by MLB (Major League Baseball) to create a series of lifestyle images for them. In America MLB is a huge entity that is ingrained into the national psyche as the national sports governing body. However in Europe consumers know little or nothing about them as a brand.Our role was to create a compelling series of lifestyle imagery for use across a variety of mediums. Our challenge was to make their very distinct product look cool and believable within a European setting, whilst at the same time featuring a wide variety of their apparel.
Using the technique of double exposure, allowed us to create some really energetic shots that have layers of detail within them.
Photography by Tom van Schelven
Diet Coke & Karl Lagerfeld
Diet Coke/Coca-Cola light has built a strong relationship with the fashion world through partnerships with prestigious fashion houses & designers.Exposure was tasked to launch a Pan-European Fashion Platform that would drive growth, retain existing drinkers and recruit a new generation of advocates.
We developed a partnership between the iconic Diet Coke brand and one of its celebrity fashion fans, high-profile designer Karl Lagerfeld. The campaign was designed to cut-through the cluttered world of fashion collaborations. This partnership would cement Diet Coke’s fashion credibility, create ongoing conversation and brand re-appraisal, and drive sales.
For S/S 2011, Lagerfeld created three exclusive designs for the iconic Coca-Cola light/Diet Coke bottle that was available in 12 countries.
These assets were promoted through an online consumer experience; giving away KL designed accessories celebrating the collaboration.
The high-impact PR campaign included a European launch event in Paris, providing media with unrivalled access to Karl Lagerfeld himself.
This ensured we had the crucial ‘global picture moment’ - a powerful PR asset to guarantee strong global coverage.
In the two weeks following the launch, the campaign earned 737 pieces of coverage across Europe including 12 major broadcast news pieces.
Bulmers “Experimenters Wanted” Campaign
The Bulmers ‘Experimenters Wanted’ campaign was developed to launch the brands newest variant, Nº 17 – a Red Berry cider cut with a shot of lime.The campaign launched in June with a heavyweight outdoor and press campaign, followed by a series of experiments across digital, experiential and TV advertising formats (TV ads created by St.Lukes).
The Bulmers Cider Garden V1 was the culmination of the campaign, situated on London’s South Bank for two weeks, the cider garden was created as a space to experiment, relax in the sunshine whilst trialing the new product and listening to music curated by Rob Da Bank.
Hunter move office
Hunter Boots were moving offices and asked exposure to create a simple image based moving card. As their new office was just a short walk away from their old, we saw the opportunity to lead people through the streets of London to their new office from the point of view of an iconic pair of Hunter boots.Farrell
When a well know international superstar launches a brand, it can be both a blessing and a curse for the agency working with them. A blessing in terms of massive press interest, a curse in the fact that their fame can sometimes overshadow the brand that they are attempting to launch.This was and is our challenge when working on the exciting new brand that is Farrell. The owner and man with the vision behind the brand is the inimitable, Mr Robbie Williams.
In order to start conversations about this brand’s launch, we decided to create a series of films. The purpose of these films was to give viewers a chance to see the clothes and also have an insight into the DNA of Farrell. Starting in Stoke, Robbie provides the voice over and gives us insights into his grandfather Jack, the inspiration behind the range. Film 2 see’s a move to London and Robbie’s thoughts turn to matters more sartorially based. Finally film 3 is behind the scenes at the look book shoot, it is also the only time that you’ll catch sight of Mr Williams in the whole process.
Launched in September in House of Fraser and on Very.co.uk, Farrell is one to watch, for the clothes on this occasion and not for their well known owner.
exposure double triumph at Cannes Lions 2011
Last night in Cannes, we capped a run of recent industry awards by receiving not one but two of the creative industry’s most coveted accolades, the Cannes Lions.We were delighted to receive two Bronze PR Lions awards for our Dr Martens’ 50th Anniversary campaign in the Consumer Goods and Best Use of Media Relations categories. exposure’s work was chosen from thousands of entries from around the world.
Our Cannes Lions win is the fourth major industry recognition in the past month. A few more recent awards include:
- European SABRE Awards: European Consumer Consultancy of the Year
- Sports Industry Awards 2011: Best Use of PR in a Sport Campaign, Umbro England Away Shirt Launch
- PR WEEK Consumer League Tables: No. 2 UK Consumer Agency
Delphine-Charlotte Parmentier
Delphine-Charlotte Parmentier asked exposure to drive awareness within the UK market through product placement with key celebrities, editorial outreach and brand / profile features. Exposure has focused communications to high-end fashion media outlets through designer “Meet and Greet” sessions, seasonal Press Days and media appointment introductions. Delphine-Charlotte Parmentier has appeared in high profile publications including ELLE, Grazia, POP and Vogue.
exposure wins lead PR, digital publicity and marketing strategy agency for Stylesight
The fashion and design industry's premier trend forecasting service and technology tool provider, Stylesight has appointed us as lead PR, digital publicity and marketing strategy agency for its Global and EMEA business.Raoul Shah, CEO of exposure says, “The Stylesight account is an exciting opportunity for us to shape work in collaboration with a brand that is at the forefront of influencing consumer perceptions through trend insight and analysis. We will also have some exciting integrated marketing collaborations to announce for the brand and our current client portfolio over the coming year.”
Frank Bober, Founder and CEO of Stylesight said, “We have a great deal of exciting activity happening across the brand for 2011 and we believe that exposure has the drive, passion and talent to take Stylesight to the next level.” Visit the Stylesight website: http://www.stylesight.com/
exposure named EMEA Consumer Consultancy of the Year
We’ve just been named in the 2011 Holmes Report as the EMEA Consumer Consultancy of the year, being cited as delivering ‘clever, creative campaigns marrying traditional PR with less conventional word-of mouth marketing techniques'. The report highlighted the stellar growth the agency experienced in 2010 from both existing clients and new business development. It's a testament to the hard work of our teams in every office and strength of our ongoing relationships with our valued clients.To find out more click here
