The successful applicant will be responsible for client campaigns and day to day Account Direction as well as managing the teams profitability and stability. At Account Director level you should excel at managing budgets for big PR campaigns as well as creating and driving content to deliver qualitative as well as quantitative results. A strong leader, strategic thinker with outstanding media contacts is essential for this role.

If you are looking for a challenge at a creative, integrated communications agency then please send your Cv to stephanie.allcock@exposure.net

For more information contact:

Hannah Leiser
T: 020 7907 7130
E: hannah.leiser@exposure.net

Kimberley Harvey
T: 020 7907 7132
E: kimberley.harvey@exposure.net

Exhibition:
Monday 2nd August – Monday 30th August 2010
Gallery Opening Times:
Monday – Friday 10.00 – 18.00
Entry: Free

To see the ‘Tailored by England’ campaign click here.

The exhibition environment is a hostile one. Brands compete ruthlessly for the attention of the attendees and to showcase their new products. To cut through the brand noise is the holy grail for every brand; led walls get brighter, structures get bigger, materials more premium and carrier bags sprout wheels – all to attract more attention.

Against this backdrop exposure won a competitive pitch to create an exhibition programme for Symantec, ones of the world’s largest software companies. Rather than create the biggest or the most expensive exhibition stand we sought other ways to allow Symantec to dominate the show. We sought a more intelligent use of the clients money driven by our understanding of the exhibition environment and it visitors and learning from other consumer campaign.

Our solution was not the create the biggest or most expensive stand. We designed a simple stand, focusing on creative excellence, quality of materials and to create confident premium environment reflective of Symantec’s position in the market and then focused our attention on dominating the show by other means and driving people to visit the stand.

Our solution was to create content that we knew would interest the visitors and allow visitors to experience and explore this content via a series of content levels. Working with the exhibition organizers we created a branded multiplatform phone app that was available as delegates registered for the show. It contained plans of the show, programme of events, information on all exhibitors and event reminders. We partnered with businesses such as Pizza Express to offer delegates unique offers brought to them by Symantec. We then focused on showcasing Symantec’s expertise; the app contained information on and from Symantec and included things such as real time computer virus threats.

As a final driver to the stand the app contained information of an AR competition on the stand to win the newly launched iPad.

22,000 downloads later Symantec achieved dominance of the show.

Results:

22,000 downloads (client target 2,000).

No 4 business download from iTunes store.

Queues of delegates to get onto the stand.

Dominance of the show.

We are now in discussions to take the app global.

Creative excellence. Intelligent Thinking.

ALEXANDER 6 creates work for clients from the worlds of Interior Design, Theatre, Music, Fashion, Film and Luxury. Recent work includes bespoke commissions for Diesel, David Collins, The Connaught Hotel and The Queen of Hoxton.

ORIGINALS and PRINTS available to purchase.

www.alexander6.com

For more information contact:

Hannah Leiser
T: 020 7907 7130
E: hannah.leiser@exposure.net

Kimberley Harvey
T: 020 7907 7132
E: kimberley.harvey@exposure.net

Exhibition:
Monday 5th July – Friday 30th July 2010
Gallery Opening Times:
Monday – Friday 10.00 – 18.00
Entry: Free

Sonic Editions pay credit to classic rockers such as Dylan, The Beatles and The Rolling Stones, but also boast a ‘hip hop collection’ which sees the prints move into an almost ‘lifestyle’ purchase and a heavy metal collection’, which is visually stunning and appeals to a lucrative niche.

In just 5 months, Sonic Editions has soared, trading in 14 countries and striking up partnerships with some of the most influential and credible outlets in music, including Rough Trade shops, NME and Uncut.

There is a ‘Who’s Who’ of Rock legends spanning the eras, beginning with johnny Cash at the New York Folk Festival and Bob Dylan recording ‘Bringing it All Back Home’, both from 1965. The collection carries through to The White Stripes, Michael Stipe of REM and Morrisey performing live.

These are just some examples of the stunning selection on offer.

Check out www.soniceditions.com for more information.

Hannah Leiser
T: 020 7907 7130
E: hannah.leiser@exposure.net

Kimberley Harvey
T: 020 7907 7132
E: kimberley.harvey@exposure.net

Exhibition:
Tuesday 1st June – Friday 2nd July 2010
Gallery Opening Times:
Monday – Friday 10.00 – 18.00
Entry: Free

In order to reinforce their position in the market, herald their connection with music & youth culture, we created a campaign that was rooted in music in order to reinvigorate wearers of old, challenge current perceptions about the brand & their product as well as introduce new consumers to Dr. Martens.

To leverage their heritage in music, we commissioned 10 contemporary musicians from various genres of music around the world to reinterpret cult classic tracks from the brand’s history. Video directors were then curated to transform the tracks into music videos. The result was a body of work that illustrated the link to youth culture while celebrating their heritage as well as showcased a range of new product that is currently redefining Dr. Martens.

The tracks & music videos were complimented with an intimate documentary on the artists during the recording process. As a digital based execution the hub of the campaign resides on drmartens.com, where all videos can be viewed as well as free track downloads are available.

www.50.drmartens.com