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vitaminwater Concept Store
In May 2008 the vitaminwater 'pop up' store opened to the public as part of the launch of vitaminwater in the UK. Attracted by the store's bright lights which change six times an hour to showcase each one of the six new products and promote the message of 24 Hour Hydration, the store has been kept busy with new customers sampling the product range.
As well as featuring product the store also includes a 'thoughts wall' which allows visitors to record their initial thoughts after trying the new product.The store accommodates brand inductions, training, interviews and meetings, as well as the customer brand experience. The store's location is great in creating a hub for media and sampling activity all over London.
The vitaminwater identity is brought to life in the interior design of the space; bespoke tables and lighting to bespoke back lit shelves house and promote the vitaminwater range.
The vitaminwater shop can be found at 3-4a Little Portland Street, pop in for a sample!
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