Develop a sponsorship strategy and implementation platform
Creation of owned content and experiences that demonstrate:
– True affinity with core audience
– Insulation vs competitor plays
– Sustainable revenue return
Truly integrated communications platform
Three tiered activity:
– Credible music association through partnership with label
– Delivery of stand alone brand experience
– Through-the-line amplification
Combined PR delivery of £1.7m worth of media
Highest website traffic for any 3 on-line promotion
3 top10s in download chart
43% media reach of target audience
