sbx

Brief

Re-activate Hilfiger's music heritage

Connect with 18-29 demographic(Hilfiger Denim target demographic)

Create unique Hilfiger denim experience

Build digital (online) engagement

Response

Live events The Hilfiger Sessions, 25 unique invitation only events

Tommy TV Sessions streamed online Content rich web 2.0 environment

POS In-store TV and music-product-line

Sales of physical / digital product

Results

Engagement with Hilfiger affiliates through local content and marketing activation

Strong PR coverage and awareness in target group

Viral content and marketing built online traffic, < 1m unique visitors in first year