Find an artist for the "memorable moments" campaign
360 proposition with TVC sync and digital content
Markets: UK, AT, EE and NL
Campaign might extend to US market (in Q3/Q4)
Response360 P!nk endorsement including TVC
Strong TVC that will build artist brand equity
Strong viral campaign and broad digital content offering
ResultsArtist brand and target demo fit
Secured all rights for campaign activation
TVC shoot was "event" with massive PR coverage
Viral content and marketing drive engagement (3m YouTube streams in first 2 weeks)