Pretty Polly has a history of iconic advertising and famous ‘faces of the brand’. In a decreasing market, Polly was losing market share and needed content and fame in order to stand out from the competitive set, stretch its limited advertising funds and give the media an angle to talk about

‘Stairway to Heaven’ was a visually striking image of a beautiful, sexy woman climbing a ladder and, of course, wearing Pretty Polly tights. A record breaking 64 ft billboard was specially commissioned to take the visual. Its position took advantage of traffic in and out of London on the M4 motorway

Extra interest was added by allowing the model’s skirt to move and arranging for some strategically placed builders to take a peek, as we captured them on camera

The media loved this light-hearted story at a pre-Christmas time of year and £300k worth of coverage was delivered in 5 weeks. Anecdotally many remarked on the ‘new campaign’, even though it was only one billboard and Polly saw a 4% uplift in sales

In a more traditional celebrity deal, we signed The Sugababes as the face and legs of the brand. At this time they were at No. 1 and fitted perfectly with Polly’s ‘Perfectly Natural’ product which matches skin tone

A wealth of photography as captured for the media and the girls gave their time for media, profiles, PAs and a private gig for Pretty Polly’s key trade accounts. Over £2 million worth of coverage was delivered