Against this backdrop exposure won a competitive pitch to create an exhibition programme for Symantec, ones of the world’s largest software companies. Rather than create the biggest or the most expensive exhibition stand we sought other ways to allow Symantec to dominate the show. We sought a more intelligent use of the clients money driven by our understanding of the exhibition environment and it visitors and learning from other consumer campaign.

Our solution was not the create the biggest or most expensive stand. We designed a simple stand, focusing on creative excellence, quality of materials and to create confident premium environment reflective of Symantec’s position in the market and then focused our attention on dominating the show by other means and driving people to visit the stand.

Our solution was to create content that we knew would interest the visitors and allow visitors to experience and explore this content via a series of content levels. Working with the exhibition organizers we created a branded multiplatform phone app that was available as delegates registered for the show. It contained plans of the show, programme of events, information on all exhibitors and event reminders. We partnered with businesses such as Pizza Express to offer delegates unique offers brought to them by Symantec. We then focused on showcasing Symantec’s expertise; the app contained information on and from Symantec and included things such as real time computer virus threats.

As a final driver to the stand the app contained information of an AR competition on the stand to win the newly launched iPad.

22,000 downloads later Symantec achieved dominance of the show.

Results:

22,000 downloads (client target 2,000).

No 4 business download from iTunes store.

Queues of delegates to get onto the stand.

Dominance of the show.

We are now in discussions to take the app global.

Creative excellence. Intelligent Thinking.