Triumph /
Elevating Fame and Credibility
Triumph enlisted us to help raise their profile and reach a new demographic. Our response saw us placing their product in a range of dramatically new genres. Our actions saw Triumph’s brand soar across the globe.
Since 2004 Exposure has been increasing the brand’s fame and credibility in all the right places, securing ongoing unique and creative editorial coverage across a wealth of key target media.
National lifestyle, fashion and luxury titles, from Telegraph to Tatler, Loaded to LIVE have covered the many different ideas and content that Exposure has created.
Product placing high profile ambassadors who are keen riders such as Joseph Fiennes, Ewan McGregor and Gordon Ramsey have achieved substantial feature editorial.
Celebrating the best of British, we have also partnered with iconic brands such as Paul Smith for limited edition series of designed bikes, and Belstaff to celebrate the 50th anniversary of the Bonneville and Agent Provocateur to celebrate its 10th birthday. All collaborations have been successful in driving retail, iconic photography and column inches.
We have launched many new bikes in the UK, most recently creating a bespoke media experience for the Thunderbird; recreating the classic American road trip in a distinctly British way and bringing to life the key design and performance attributes.
Maximising experiential activity such as the famous Ace Café anniversary event and featuring an exclusive performance from Graham Coxon, also has attracted wide scale interest from key media and influencers.
Since 2004 Exposure has provided a consistently increasing return on investment and has delivered in excess of 615 pieces of editorial coverage, with an equivalent advertising value of over £11 million, which has reached over 1,050,000,000 people in the UK.