Virgin Unite /
Annual Charity Fundraising Ball
Over the last three years we’ve created and organised Virgin Unite’s annual charity ball. From the concept to the clear up, we managed every element of these nights that have raised £800,000 for the Virgin Unite charities.
Our three-year relationship with Virgin Unite (The charity arm of the Virgin Group) has seen us create and organise events that have utilised their fundamentals and raised both awareness and funds for the Virgin Unite charities. For the past three years Exposure has been enlisted to create an exciting, high profile ‘must attend’ annual fundraising event for Richard Branson’s charity arm of the group.
In 2008 we conjured up, ‘Through The Looking Glass’ a theme inspired by Alice In Wonderland: Mad Hatters Tea Party. We used this creative platform as it reflected Virgin Unite’s key brand values in a fun and colourful manner incorporating interactive elements, high-end entertainment and premium auction items. Our strategy saw us implement all areas of event management for the night, ranging from the organisation and design to the red carpet arrivals and the arranging of live performances from Kelly Rowland and Natalie Imbruglia. We assisted in securing sponsorship, acted as a media consultancy and negotiated reduced costs for every aspect of the evening that liberated the budget for further use.
By utilising our network we secured not only exclusive items for the charity auction but extensive post-party coverage in Hello magazine with the front page and 8 pages dedicated to our night. Each year we’ve attracted high volumes of interest and attendance, from business, celebrities and even Royalty. The results of our three Virgin Unite events have exceeding expectation with £800,000 raised for the Virgin Unite charities.