vitaminwater /
UK Brand Launch
vitaminwater chose us to launch their brand into the UK and we responded by generating a buzz through an extensive campaign of events, sampling and product placement. Our innovative campaign was so successful it is being applied to the brand’s launch throughout the rest of Europe.
vitaminwater is more than just a flavoured water. Having garnered enormous success in the USA, Coca-Cola acquired the brand and wanted to replicate its brand equity driving campaign in Europe.
Positioning was everything and our task was to establish the same quickly and effectively in the UK.
This PR led initiative included a bespoke VIP card to 4000 key opinion formers, allowing them products whenever and wherever they needed. We also created a central London pop-up store for sampling and experiential activity.
The store showcased 6 products and promoted 24 hour hydration with a combination of left field content such as snail racing, helium karaoke and laughter yoga.
Activity at London Fashion Week and Glastonbury focused on celebrity ambassadors and product placement to drive fame and inspire sales.
We then launch a new flavour – XXX – Triple Berry by bringing to life ‘The Berry Light District’ a concept bar, showcasing unique content such as Right Said Fred, Jodie Harsh , Mel B and the up and coming Charlie XCX.