Levi’s /
Craftwork
The Levi’s ‘Craftwork’ campaign was inspired by the resurgence of ‘craft’ and its physical roots in the brands history – the physical quality and craftsmanship that is fundamental to the Levi’s ethos.
To bring this idea to life, we recruited 18 craftworkers from across London as the ‘faces’ of the Levi’s campaign. Their crafts were wide ranging and included singers, songwriters, fashion designers, illustrators, photographers and artists, each with their own unique story to tell.
The campaign was timed to launch the re-crafted flagship store on Regent Street and was supported by national print ads and outdoor ads across London. Consumers were also able to follow the craftworkers via the campaign website www.leviscraftwork.com
Coca-Cola /
Matthew Williamson Collaboration
With a goal of elevating the iconic Coca-Cola glass contour bottle back into the consumer and trade mindset we set about getting it back to where it should be, with great success.
Coca-Cola is one of the most globally recognised brands. Exposure was briefed to develop a campaign to support the jewel in their crown, the original glass bottle, with the objective of combating the loss of noise and distribution in the top end of the media and trade.
Our solution was to create an ambassador to help resolve the trend away from carbonated drinks within the luxury sector and create a re-appraisal, enhancing it’s contemporary appeal.
We enlisted Matthew Williamson as our partner due to his universal appeal and his credible link for style bars. His seasoned colour palette reflected Coca-Cola’s summer time brand theme, and he was active in a number of high profile events from which the brand could benefit.
The strategy’s concept saw Williamson use the bottle as a blank canvas to produce three different colour designs. We used limited edition stock to secure two prime site window displays in Selfridges with the product sold for a limited time throughout the store. In addition to a product placement campaign at 125 key media and celebrity events, we also secured eye level display and distribution in 30 of the UK’s 50 ultra-premium style bars and members clubs.
A total of £1 million plus of media coverage was secured over the two campaigns. The results of our campaign stretched further than a complete sell out in Selfridges in just 10 days with acclaim being bespoken on us by GQ, Vogue and The Sunday Times Style magazine who heralded it as, “the real designer drink”.