Music fans find fame one frame at a time.
What better way to interact with your fans than to get them to star in your music video?
The new music video for “More is Less” by C-Mon & Kypski, from the Netherlands, is being innovatively produced by crowd-sourcing content created by their fans so they can upload their one frame of fame. Using a stop frame technique, fans are invited to mimic a pose that is featured on the website and capture it on a webcam. Each fan’
s frame is then edited together to create the montage video. With the user-generated content being updated every hour and nearly 4,000 fans already enjoying their one frame of fame this is definitely a digital success.