Exposure » Music http://www.exposure.net If it’s good, pass it on Mon, 16 Aug 2010 16:13:55 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Music fans find fame one frame at a time. http://www.exposure.net/2010/01/music-fans-find-fame-one-frame-at-a-time/ http://www.exposure.net/2010/01/music-fans-find-fame-one-frame-at-a-time/#comments Thu, 07 Jan 2010 10:22:41 +0000 selina http://www.exposure.net/?p=1074 What better way to interact with your fans than to get them to star in your music video?

The new music video for “More is Less” by C-Mon & Kypski, from the Netherlands, is being innovatively produced by crowd-sourcing content created by their fans so they can upload their one frame of fame. Using a stop frame technique, fans are invited to mimic a pose that is featured on the website and capture it on a webcam. Each fan’

s frame is then edited together to create the montage video. With the user-generated content being updated every hour and nearly 4,000 fans already enjoying their one frame of fame this is definitely a digital success.

oneframeoffame.com

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