A manifesto film, social assets and book championed BT as an accelerator of change with tangible and measurable commitments
Accelerating BT towards a bright, sustainable future
To establish BT as an accelerator of change, we launched the BT Group Manifesto - its holistic plan to accelerate responsible, inclusive, and sustainable growth over the next decade
- 20x pieces coverage
- 42M reach
The launch event raised awareness of BT’s efforts to accelerate positive change across the BT business, UK economy and society at large
As well as securing top-tier media attendees for the event, we generated more than 20 pieces of coverage, from The Times to The Telegraph
