With Okuda San Miguel, we reinterpreted the bottle artworks into immersive, AR experiences. From digitally-wearable skull masks to spiralling color bursts floating from the user’s hand, each artwork created UGC potential and drove a sales CTA.
Acquiring a bottle of the 1800 Essential Artists Series is to open up a new world of art and color. Working with 1800 Tequila and artist partner Okuda San Miguel, we created an immersive experience that brought this world to life beyond the bottle.
- 1b+ media impressions
- 5m+ social impressions
The campaign was introduced to consumers with a short film that captured the 10-year heritage of the Essential Artists series, tailored seeding kits referencing the language of fine art crates, and media buys located near retailers.
