The brief: Introduce the Adidas Originals 'Never Finished' campaign through a culturally relevant activation.
Our solution: On Grammy weekend in New York City we created an immersive experience with a line-up curated by Mura Musa, featuring Nao, Desiigner, Vegyn, Fliss, Jay Prince, Bonzai, and a special performance by Playboi Carti.
Experiential Design: Using a warehouse space opposite Madison Square Garden as a blank canvas, the aesthetics of the campaign film were translated throughout the space with exclusive merch, creator stations, and art installations.
Results: Brand communication intersected with a cultural moment creating synergy between earned and paid media
