Working with an all-black creative team, including photographer Micaiah Carter and stylist Shibon Kennedy, we created profiles of inspiring community leaders across fashion, music, running, education, and the creative industry.
To celebrate Black History Month, we launched a partnership between adidas and the Brooklyn Museum with a multimedia exhibit titled “Black History, Black Future”. The exhibit celebrated and amplified the voices of Black creators, cultural icons, and community activists past, present, and future.
- Installed for a month during Black History Month
- Created a trending hashtag: #BlackHistoryBlackFuture
- 30k+ total attendees
The custom-built installation, open throughout February at the Brooklyn Museum, intermixed iconic adidas products tied to cultural and athletic moments with new photographic, film, and audio content. An opening reception brought together the creative team to discuss community, identity, and the power of sport to change lives.
