Biolage was founded more than 30 years ago on the promise of haircare that blends science and nature. Though once radical, this promise has since become an industry standard.
We were commissioned to reestablish the brand and its points of difference for the contemporary consumer with a new brand strategy, creative direction, graphic identity, and brand campaign.
The new brand world reimagines the central promise as a tension — between science and nature, mind and body, thought and feeling — and connects Biolage with modern expressions of wellness. The creative direction and graphic identity marries the precise rigor of science with the soothing relief of nature.
