To celebrate the brands 100 year anniversary, we sought out youth communities who are ‘for the team’
Global youth is considered ‘Generation Me’ and brands often focus on individuals achieving great things - but Champion has always been about the team
- 236 team submissions
- 136M total reach
- 1 sold out collection
Our centennial celebration championed teams around the world, from London to LA & from Texas to Tokyo, operating in dynamic disciplines - from hula hoopers to riders, DJ’s to artists
We invited UGC to feature in our campaign from micro communities who embodied Champion’s spirit of inclusivity, integrity and heart
