Open Letters to Queer Britain

Creating a legacy for the LGBTQ+ community

To strengthen the ties between Levi’s® and long-term partner Queer Britain, we captured real life artefacts that will become part of the fledgling museum’s ever-growing archive

  • 3m+ talent reach
  • 150 Open Letters
  • Engagement with 20+ grassroots organisations

We called on members of the LGBTQ+ community to share an open letter with the museum so that it could be studied and preserved for future generations

A non-commercial partnership with the Post Office, provided free postage for all letters and supported the campaign in branch and on its digital channels