The inaugural film, by Monica Alvarez and Paola Villanueva, premiered at the San Diego International Film Festival and the Morelia International Film Festival in Mexico with the directors in attendance.
As its mainstream popularity grows in America, Día de Muertos often gets disconnected from its roots. To tell the true story of the holiday, we partnered with Jose Cuervo on a documentary film series exploring the traditions of different regions of Mexico through the eyes of emerging local filmmakers.
- 337m earned media impressions
- 3.6m earned social impressions
- Media leader within the spirits industry during Día de Muertos
The second film, “Todavía Después,” was directed by Santiago Maza Stern and took an inside look at celebrations in Pomuch, Mexico.
