Pureology
Brand Renovation

A pioneer of the color hair care category, Pureology tasked Exposure with imagining a more modern and evocative expression of the brand, inclusive of visual, verbal, and sonic codes.

The resulting brand platform, Made to Feel, draws on Pureology’s olfactive and textural qualities to inspire an immersive, highly sensorial universe in which product formulas and benefits are abstracted into intimate, dream-like feelings.