Uniqlo
Culture x Community

For the inaugural activation of Uniqlo's global campaign "Around the World with Roger Federer," we designed, programmed, and produced a community-driven celebration of art and tennis in the courtyard of MoMA PS1.

As the backdrop for the experience, a one-of-a-kind tennis court was designed in collaboration with esteemed Brooklyn-based artist KAWS and placed at the center of the courtyard.

On court, players from the Kings County Tennis League—a non-profit dedicated to bringing tennis to children residing in and around Brooklyn Public Housing—received the once-in-a-lifetime opportunity to be coached by Federer himself, along with Brooklyn community leader Coach Frances.

  • 100+ Brooklyn kids got unforgettable coaching from Federer
  • 2 local tennis nonprofits received global media attention
  • $8,000 raised for Kings County Tennis League’s free programming