Relentless
Merky News

Building an authentic partner-in-grime

To make Stormzy fans care about his new partnership with Relentless, we had to do something raw, real and authentic

  • 45M editorial reach
  • 600 visitors in 2 hours
  • 50% sales increase

A Stormzy themed pop-up newsagent – Merky News – in the heart of Soho, reflected both the down-to-earth personality of Stormzy and the natural point-of sale for an energy drink