Working with restaurant partner Purezza, Project Plant gave visitors the opportunity to harvest their own toppings to whip up into a personalised pizza on-site
Combining nature and tech to enable small-space growing
To shift brand perceptions among Gen Z’s, we created the UK’s first urban-farm-to-table pizzeria - combining nature and tech to inspire the way we grow food in urban spaces
- +88% brand tracking uplift
- 203x pieces of coverage
- +15M impressions
The urban farm, built with Green Lab, included over 500 crops with conditions monitored and controlled by Samsung connected technology
An integrated plan, combining paid and native social with influencer marketing and earned media outreach, amplified the experience online
