Celebrating the spirit of freedom and self-expression that both brands hold dear, Malibu and Aries created an other-wordly six-piece limited edition capsule collection, evocative of an eternal summer
Challenging brand perception with powerful partnerships and AI
Exposure recruited luxury cult streetwear brand, Aries, as the partner to refresh Malibu’s brand perception among a young ‘funstarter’ audience - using the magic of AI
- 1 x sell out collection
- 9.1k article shares
- 451 million reach
Taking tensions faced around the unknown of AI and blending them with the uninhibited rendering of reality, the collection told the story of what happens when you shake off reality and do whatever tastes good
A suite of game-changing AI-generated assets took Malibu into new hype-led spaces within earned media that the brand had not populated in over a decade
