Located in Williamsburg, the experience also served as a hub for events such as panel discussions, school visits, and a live podcast with Throwing Fits.
To mark fifty years of the Goggle Jacket, C.P. Company’s iconic garment, and boost its stateside relevance, we created a 360-degree campaign connecting the brand’s profound design influence with locally relevant culture.
We translated the jacket's Italian racing heritage to the New York context with a campaign starring A$AP TyY, the city’s ultimate embodiment of a modern-day urban rider. The campaign captured the Harlem-born rapper and Bike Life figure on a tour of the streets he calls home.
- Dedicated stories in Hypebeast, Complex, Esquire, Wallpaper*, & Highsnobiety
- Content was used in a global campaign
- 1,000+ exhibition attendees
We conceptualized and produced a four-day exhibition centered on the Goggle Jacket, marking C.P. Company’s first New York experience. Jacket displays were accompanied by never-before-seen memorabilia and framed by a goggle-inspired installation from artist David Curtis-Ring.
