The 2022 campaign explores the infinite possibilities of gender and self-expression. Rooted in makeup artistry, diaristic interviews, and self-portraiture, it introduces the world to six creatives who identify beyond the binary to challenge the outdated gendered notions of makeup.
As NYX Cosmetics global creative agency Exposure has defined NYX’s Proud Allies for All platform with a series of Pride campaigns. Each year, we set out to challenge the conventions of Pride branding by creating meaningful and radical contributions to the cultural discourse and visibility of LGBTQIA+ people while exploring the role makeup plays within the community.
- 150,500+ views
- 57,000+ likes
- 780+ comments
