Partnering with photographer Bryan Schutmaat, we created a visual survey of the country, finding creative synergies between the iconic colors and textures of America’s landscapes and the product range.
To launch its first-ever premium American-made watch collection, Timex partnered with us on an expansive brand campaign that captured the landscapes, landmarks, communities and culture that inspired the collection.
More than 100 uniquely-numbered pieces of content leveraged the collection to elevate the Timex proposition for a new generation of consumers.
