American single malts are the most refined American whiskey and craft spirit, yet receive little recognition against the more established whiskey categories. Over the years, we have leveraged Stranahan’s pioneering leadership in the category to elevate them as peers to Bourbon and Scotch.
At the brand level, we developed a new brand and visual identity focused on innovation, provenance, and the mercurial effect of time, brought to life in a hero campaign shot at the Stranahan’s distillery in Denver.
- 589m earned media impressions
- 26m social impressions
- Snowflake Batch 22 sold out in two hours
We galvanized the category by conceptualizing and executing the launch of two of Stranahan’s most rarefied products, Mountain Angel 10 and Snowflake Batch 22. Through a content partnership, press trips, tastings, and a digital lottery, we secured national attention from spirits enthusiasts and media.
