We asked 50 of British Gen-Z’s most exciting creators to share Reels with their followers inspired by the question ‘What are you exploring?’
Capturing the face of young British identity
We collaborated with 50 Instagram creators to produce a digital portrait of young British identity - showcased at the Saatchi Gallery for Instagram’s first ever global brand campaign
- 14,000+ exhibit visitors
- 729k Instagram reach
- 5% engagement rate
Creator Reels then informed a motion artwork created by femme-focused curatorial agency HERVISIONS - built in Unity gaming engine and exhibited at the Saatchi Gallery
We partnered with Dazed to hold a panel discussion at the gallery with our Creators and explore issues of identity in the winter issue of the magazine
