AriZona was founded in Brooklyn on the belief that great flavor should be accessible to all. Holding that belief close, we helped the brand infiltrate the culture of New York, from buzzy restaurants to NYFW, to make national news.
Mission Chinese
We first partnered with Danny Bowien and Mission Chinese on the Great Buy Menu, an affordable menu of AriZona-infused items that riled up the New York Times, Grubstreet, Eater and the Los Angeles Times.
99¢ Magazine
We shifted to fashion with a democratized take on NYFW: our 99¢ Magazine and launch party at Iconic Magazines were made for all, right in the middle of New York’s most exclusive week.
Momma Zee’s Food to Plez
Seeing mom-and-pop shops hurting during the pandemic, we created a campaign to help friend of the brand (and star of the magazine) Momma Zee’s, the only Black woman to own a bodega in New York, stay in business. Some TV appearances and $30,000 raised later, she’s still cooking up daily specials in Harlem.
PR & Communications
During our multi-year partnership, we have also amplified a number of initiatives to help tell a 360-degree AriZona story with the media. These included collaborations with adidas, new product launches, and the opening of new state-of-the-art production facilities.