To engage a style conscious audience, we focused on interior design rather than traditional tech cues
Launching Samsung TVs with style
To establish Samsung’s Lifestyle TV category, we elevated Samsung out of the tech pages and into lifestyle media by launching its very own interior paint range – LivingColour
- 12% of UK Pinners reached
- 1.7 unique reach
- 12.6M impressions
The collection, in partnership with artist Yinka Ilori, was designed to complement the Samsung Lifestyle TVs, and to create the perfect backdrop for the modern home
The digital-first campaign played out across earned, social, and paid media – including the famous Piccadilly billboards