Every step of the endeavour converted into content and storytelling across digital, experiential and PR – turning one event into a four month campaign
Building a fully functioning bar on a glacier in remotest Iceland – the very source of the liquid itself – we pushed authenticity to a place where the category could not follow
- 64% increase in share of search
- 264 million earned reach
A ‘world first’ story earning coverage in global titles, from Lonely Planet to Forbes and Metro
