#ALLCONNECT is a three-way collaboration between Jameson, Homecoming and Patta that unites kindred spirits through a shared love of music, style and Irish whisky - brought to life via via global content, local experiences and a limited-edition t-shirt and bottle collection
Amplifying African creativity across the world
Together with long-time friends Homecoming and Patta, Exposure helped Jameson embark on a unique collaborative project to widen the circle, expand horizons and connect creative communities around the world
- 1x sold out collection
- 120M+ earned reach
Jameson and Homecoming connected artists and creatives as they toured Atlanta, London and Lagos to celebrate and amplify African culture across Africa and the global diaspora
