Reyka Vodka
The World's First Bar On a Glacier

Going where no other Vodka could go

Building a fully functioning bar on a glacier in remotest Iceland – the very source of the liquid itself – we pushed authenticity to a place where the category could not follow

  • 64% increase in share of search
  • 264 million earned reach

Every step of the endeavour converted into content and storytelling across digital, experiential and PR – turning one event into a four month campaign

A ‘world first’ story earning coverage in global titles, from Lonely Planet to Forbes and Metro