Kate brought her unique vision to Diet Coke and inspired fans to ‘Love What You Love’ – celebrating the positive and unapologetic attitude of their loyal fanbase
Reigniting love for Diet Coke
To re-engage and romance the brand's loyal fan base in their 40th anniversary year, Exposure appointed fashion icon Kate Moss as Diet Coke’s Creative Director - using Diet Coke as a canvas to inspire generations of loyal fans
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Kate played a key role in Diet Coke’s creative journey, directing each brand touchpoint - from product designs to milestone events, from on-pack promotions to campaign content