A diverse roster of Sony talent led the campaign, each catering to a different community
Mobilising underrepresented communities
Exposure launched Sony Music’s ‘Your Voice, Your Power, Your Vote’ platform — designed to educate and mobilise underrepresented voters ahead of the 2020 presidential election
- 52M+ earned impressions
- 300K+ clicks to vote
- 130M+ social reach
Voting resources, seeding kits and social filters inspired underrepresented voices to take action
