A stress-free space enabled shoppers to browse eBay products, and measure their emotional reactions using biometric technology
Reimagining the retail experience
During the stressful festive shopping period, we eliminated the pressure by using innovative technology to make shopping fun again - all while showcasing the breadth of eBay’s inventory
- 4.5M social impressions
- 94% strong positive coverage
- 1B impressions
Shopper’s emotions were displayed in personalised email reports and in eye-catching maps throughout the experience
