The campaign portrays genuine family interactions, highlighting moments of ups and downs - demonstrating how AI lends a helping hand when you need it most.
Building Samsung’s reputation as a leader in AI
‘You and AI. As One’ champions Samsung’s range of AI-powered products together for the very first time - celebrating all the wonderful ways the AI products work in unison, bringing balance to modern family life.
- 77x articles
- 12M video views
- 360M earned reach
‘You and AI. As one’ is backed by consumer research on the minor disagreements that UK households experience over daily chores and tasks
With the help of top family relationship expert, Paul C Brunson, Samsung shared tips on how AI can help tackle domestic discord - creating calm amid family chaos.
