We went back to basics to reposition the classic LEGO® brick as the simplest, most essential component of play and creativity
Inspiring the next generation of creative innovators
To rebuild equity among creative Millennial parents, we partnered with cultural icons to demonstrate how a handful of LEGO® bricks fuelled their unique imaginations
- 2.1m impressions
- 5m+ global reach
- 63x iconic articles
By reconnecting parents with the infinite possibilities of LEGO®, we helped inspire the next generation of artists, architects and creative innovators
