We enlisted the help of fashion designers and style icons so that women felt inspired to exercise
Building a community of female athletes
A 10 year roadmap designed to make fitness aspirational, remove barriers and build an active community - all built around Nike’s core belief, “if you have a body, you are an athlete”
- Nike Women sales 25% (up from 15%)
We curated female-only performance-based experiences, inclusive and free from judgement, to create a community of like-minded women
We infiltrated communities by tackling specific barriers to participation in sport - from religion to size to motherhood
Nike sales to women now represent 25% of the total (up from 15%)
