Working with artist Yinka Ilori, LEGO transformed an everyday community space into a children’s playzone
Harnessing the creative optimism of kids
Exposure collaborated with Yinka Ilori to build LEGO’s Launderette of Dreams, an interactive pop-up that harnessed the creative optimism of children to transform an everyday shopfront
- 2500+ LEGO Play experiences
- 120+ global coverage
- 1.5m+ Instagram reach
Drawing upon his own childhood memories, Yinka reimagined the launderette with the help of the kids from his school
Built from over 250,000 LEGO Bricks, the Launderette of Dreams invited kids and parents, from all backgrounds, to never stop imagining and celebrating play
