A Stormzy themed pop-up newsagent – Merky News – in the heart of Soho, reflected both the down-to-earth personality of Stormzy and the natural point-of sale for an energy drink
Building an authentic partner-in-grime
To make Stormzy fans care about his new partnership with Relentless, we had to do something raw, real and authentic
- 45M editorial reach
- 600 visitors in 2 hours
- 50% sales increase
