A community of artists personally responded to individual examples of LGBTQ+ hate speak in social, with inspiring and creative messages of tolerance and love
In service of Smirnoff’s inclusivity purpose, we took on the trolls to make social a safer, celebratory space for the LGBTQ+ community during Pride
A community of artists personally responded to individual examples of LGBTQ+ hate speak in social, with inspiring and creative messages of tolerance and love
The #chooselove replies, flagged up the impotence of the trolls in a way that was celebratory of the community